General Motors Pours Money into Ad Campaign

Posted in October 28th, 2010
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This week, General Motors launched a massive television advertising campaign for its Chevrolet brand. This time, instead of promoting heavier vehicles with ads that play hard rock music over loving close-ups of truck parts & accessories, this campaign will focus heavily on promoting the new hybrid/electric Chevy Volt vehicle. The campaign focuses heavily on a […]

The Other Auto Industry

Posted in October 11th, 2010
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The troubles of the Big Three American auto makers have become ingrained in the national consciousness. Years of anemic sales, coupled with an over-reliance on inefficient trucks and SUVs and short-signted management have put the American auto industry in such a difficult situation that the government was forced to step in and take temporary control […]

Trucking Company Introduces New Containers

Posted in October 5th, 2010
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Trucking has recently rebounded from the lows of 2008, with the FTR Associates’ Trucking Conditions Index, which measures the overall health of the trucking environment, increasing slightly to 2.3 – a positive value. Recently, major trucking company C.R. England has announced an upgrade to its shipping technology – the TempStack temperature-controlled container. The TempStack is […]

Great Lakes Cargo Volume Down in August

Posted in October 4th, 2010
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The volume of cargo shipped across the Great Lakes fell by 5 percent in August compared to July. However, the totals are far ahead of the disastrous year of 2009, when shipping fell by over 40 percent. The amount of iron ore shipped, for example, has doubled since last year, and most other commodities have […]